This year’s overall theme will be Revitalising HR – Leveraging Employer Branding. It will address how organisations are projecting themselves to attract the right employees. Employer branding plays a major role in today’s recruitment process and enhances a company’s ability to attract the right talent. As work and everyday life are becoming increasingly intertwined, cultural fit is becoming more important than ever for professionals seeking new roles. Candidates are increasingly selective when looking for an employer and choose their new employer in a similar way a consumer chooses a product. At the same time, employers face bigger challenges in attracting the right mix of talent. Whether they’re struggling with skill shortages in specific job segments or having to deal with a high volume of applicants, the right employer brand provides a vital filter in talent acquisition. A high level of consistency and clear communication across all interactions with candidates throughout the process is key in shaping the right overall perception of an employer and the role on offer.